4. With over 15 years of experience as an international manager across four continents, including Western and Central Europe, Canada and China, I have demonstrated my expertise in analytics, AI and data management at CARIAD, a Volkswagen Group company. My work focuses on bringing generative AI capabilities to the automotive sector and developing innovative solutions such as identity and access management for all brands, the cloud analytics platform on AWS/Azure, predictive vehicle functions, predictive maintenance and work on the EU Data Act. I also deal with data trading and other topics related to data, analytics and AI.
I have integrated AI into Volkswagen's digital services, customer touchpoints, vehicles and front-ends and have a deep understanding of the Chinese market gained during a three-year secondment at SAIC-Volkswagen in CRM and regional marketing. Previously, I was the global head of CRM for ŠKODA Auto.
Before joining the Volkswagen Group, I led the digitalisation efforts as Innovation and Development Director at Edenred (formerly Accor Services), worked in strategic planning for HSBC Premier Banking, spent three years as a management consultant at Accenture and was responsible for sales finance at Nestlé in Canada.
Keynote
Monday, March 16
06:05 pm - 06:30 pm
Live in Munich
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Data products offer enormous potential, both for internal decision-making processes and for external customer offers. However, the question often arises as to how to ensure that these products and the insights gained from them are actually utilised. Targeted marketing, the acquisition of relevant customer insights and the development of software-defined products play a key role here. In addition, new technologies such as generative AI open up completely new possibilities for addressing customers. At the same time, however, there are obstacles that make it difficult to build a genuine digital ecosystem.
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