Michael Haszprunar joined BMW in 2015. Having worked in different industries and departments from marketing, test management and application development enabled him to find ideal solutions for both web and app analytics. Since January 2022 he is Chief Data Scientist and tends for the My BMW App with love and care.

The fascination of the BMW Group lies not just in our products and technologies but in our history too, which has been written by inventors, pioneers and engineers. Today, the BMW Group is the world’s leading manufacturer of premium cars and motorcycles and a provider of premium financial and mobility services. We operate over 30 production sites around the world and a global sales network.