alph Gumann joined BMW in 2017 working as a business and data analyst on customer experience topics. He then moved to the App Analytics team in July 2022, to work on business intelligence solutions to enable a wide range of different stakeholders with self-service dashboard solutions.

The fascination of the BMW Group lies not just in our products and technologies but in our history too, which has been written by inventors, pioneers and engineers. Today, the BMW Group is the world’s leading manufacturer of premium cars and motorcycles and a provider of premium financial and mobility services. We operate over 30 production sites around the world and a global sales network.